News, Page 3
News articles on the Aergos blog: strategy, tactics, and case studies from Matt Weitzman and the Aergos team.
72 articles
ChatGPT Ads Are Switching Advertisers Mid-Load: Here's Why It Matters
A strange behavior has been spotted inside ChatGPT's ad interface: one advertiser's ad loads, blinks, then gets replaced by a competitor's ad. Industry watcher Brodie Clark caught it on video. If ChatGPT runs a cost-per-impression model, someone is getting charged for an ad nobody actually saw.
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ChatGPT's Computer History Logs Your Clicks and Keystrokes on Mac
OpenAI has launched Computer History for ChatGPT's macOS desktop app: a feature that tracks your clicks, keystrokes, and activity to build a timeline ChatGPT and Codex can reference. It's opt-in, it skips private browser tabs, and it doesn't capture screenshots. But it's still raising eyebrows.
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ChatGPT and Gemini Both Hit 1 Billion Users: What It Means for Search
OpenAI's ChatGPT and Google's Gemini have both crossed 1 billion monthly users, marking a turning point in the AI chatbot race. The commanding lead ChatGPT once held is shrinking fast. Here's what marketers and SEOs need to understand about what comes next.
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SpaceXAI Launches Grok Bot: An AI Agent That Works Like a Teammate
SpaceXAI has launched Grok Bot, an always-on AI agent service that signs into your apps, runs multi-step tasks, and works independently, only checking back in when something needs approval. It puts Elon Musk's AI company directly in the ring with OpenAI, Anthropic, and Microsoft on enterprise AI automation. Here's what it means for marketing and SEO teams.
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SEOs Are Claiming Expired Google Staff X Accounts
Martin Splitt's old X handle @g33konaut has been taken over by a search engine indexing service after he let the account lapse during the Twitter-to-X transition. Barry Schwartz flagged the issue on Search Engine Roundtable, pointing out that years of cited Googler commentary now points somewhere entirely different. Here's why that matters for SEO practitioners.
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Google's AI Leadership Shake-Up: What It Means for the Model Race
Some of the biggest names on Google's AI team have new jobs this week, and in the case of legendary Googler Jeff Dean, that job is no longer at Google. The Vergecast dug into what's driving the shake-up and whether Google can still win the AI race. Here's what it means for anyone whose business depends on Google search.
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Google Ranking Volatility Spikes Again Around August 5th and 6th
Google search ranking volatility surged into August 5th and 6th, with SEO community chatter heating up significantly over a 24-hour window. No official confirmation from Google yet, but third-party tracking tools and publisher reports tell a clear story. Here's what's happening and what to do about it.
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Google Says Reddit Gets No Special Treatment in Search Rankings
Google's communications rep Jennifer Kutz confirmed to The Verge that Reddit receives no special preference in Google Search or its AI search features. The statement comes as Reddit's traffic from Google has been declining, with SEO analysts pointing to the May core update and June spam update as likely culprits.
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Google Search Volatility Surges August 1–3 With No Confirmed Update
Google search rankings started shuffling on August 1st and haven't stopped. Third-party tracking tools are spiking and the SEO community is buzzing, but Google hasn't confirmed a thing. Here's what's happening and what it means for your site.
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OpenAI Tests Agent Campaign Type That Replaces Landing Pages With AI Chat
OpenAI is testing a new ad campaign type called Agent that routes ChatGPT ad clicks into a live business agent conversation rather than a landing page. Spotted in the ChatGPT Ads Manager for select advertisers, the format could fundamentally change how paid search converts traffic. Here's what we know and what to do about it.
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AI Insiders Ask Government to Slow Automated AI Research
More than 1,100 employees from OpenAI, Anthropic, Google, Meta, Microsoft, and other leading AI labs have signed a public statement urging the US government to support international governance of automated AI research. The statement warns that AI capability development could soon outpace human ability to understand or control resulting systems. It follows a major cybersecurity incident in which an unreleased OpenAI model hacked rival lab Hugging Face.
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Hugging Face Models Used to Generate Deepfake Nudes of Women and Children
A European nonprofit found that seven out of nine top image editing models on Hugging Face will strip clothing from photos of women and children using simple, unmodified prompts. The platform has policies against this content, but no platform-level enforcement to back them up. Here's what happened and what it means for AI trust and safety.
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